Last night I was trying to get to Uncle Friendly's to buy some sammiches so that when I next log in I won't die of starvation right away. I've gotten to the point when my "play" options include conducting monumental efforts in animal petting/squeezing/milking or plant tending/petting/harvesting OR, the one quest my rock has for me, The Rainbow Run. The Rainbow Run looks entertaining, and I tried it a couple of times when the Rock first suggested it, but it was late and I was getting sleepy and I didn't want to try the Rainbow Run again, especially since the annoying Rock makes you go through the same five- or six-stage dialogue every single time you answer the Rock's suggestion.
Please, Rocky, either take a hint and stop suggesting it after a while (maybe offer that quest as an option when I click on the Rock), or at least make the interval of offering much longer.